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We bought ours at the electronic kiosk and it read in parenthesis whether it was subtitled or not.I love this place! The overall feel and aesthetic is great! Loved the service as well. Also, about the subs, it should say before you purchase tickets. So of course, there will be Korean movies there and Korean advertisements. What Regals or AMC is to Americans is what CGV is to Koreans. Welcome to the future of cinema, Korean style.Disclaimer: for those complaining, CGV is a Korean brand theater - NOT an American one. The editors at iStudio worked with Guardians director James Gunn (who tweeted his 4DX fandom recently) and the Marvel Studios team to create a new way of watching Peter Quill (Chris Pratt), Gamora (Zoe Saldana), and Groot (Vin Diesel) save outer space while getting on down to sounds from the 70s.

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So, if you happen to be in Southern California and want to see Guardians of the Galaxy Vol 2 in full 4D, head to CGV Cinemas Buena Park. But if you want the full experience, there's only one US cinema that's fully tricked out with 4DX and ScreenX. There are nine 4DX screens and three ScreenX screens in the US. Kevin Smith has dropped by on different occasions to watch movies that we've edited with 4DX effects just because he gets a kick out of the tech.'

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'We've worked with the Big Hero 6 directors -the feedback that directors have is incredible, for us, as it's such a cool new way for them to see a movie that they're so close to and they come up with great ideas,' Yi says. Something creepy tickles my ankles (horror!), I feel a breath of air in my right ear as if a ghost is passing by (*shivers*), a few odors are emitted (toast was one of the nicer ones) and -as someone gets stabbed in the movie -my seat jabs me. I'm thrown back as the seat moves on its axis, a puff of wind blows in my face, and I'm sprayed (lightly, mascara intact) with water as the on-screen motorcycle screeches through rain. I take a seat, the lights go out, and the cinematic clips start. After a ride through LA traffic to a somewhat secret location, Catherine Yi, Creative Director of i-Studio, buzzes us through the security doors and into a preview theater. ScreenX is just one part of the CJ 4DPLEX puzzle the other piece is across town.

Now we want to bring that to the US.' The 4DX Experience We've proved that cinemagoers in Asia want a 4DX experience around the world, 4DX is expanding with an average of two screens a week. 'Korea is famous for trying new things, for innovation. 'I've noticed here in the US that cinema owners have made more cosmetic changes -more comfortable seats, better snacks -but haven't really upgraded the tech,' says Choi.

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Its technology was developed under the supervision of Junyoung Noh, a professor at top Korean university KAIST, which is also home to Hubo, a robot that won the DARPA Challenge in 2015.Ĭhoi has been in LA for a year, working to persuade US theaters to upgrade to CJ 4DPLEX technology. Catching my astonished expression, Brandon Choi, COO of CJ 4DPLEX America, deadpans: 'Yes, we tipped the cinema on its side, just for you.' In fact, that's exactly what it felt like.ĬJ 4DPLEX is headquartered in Seoul, with offices in LA and Beijing. Best Hosted Endpoint Protection and Security Software.